In The Hood

We're completely obsessed with fashion. So much so that we built a fashion search engine that keeps tabs on over a 1.5 million products from across the web, and a 600,000 person community to help us find the best items.

See something you like? Just reblog it and that tells us you think it's hot. The more reblogs something gets, the bigger the box.

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The Closet Staples Every Girl Should Own

"The word basic may not inspire excitement, but trust us, when it comes to fashion, basics are anything but boring! Simple staples, like a slouchy white tee or boyfriend jeans, go with just about everything, plus you’ll wear them for years…"

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The Cutest Styles When You’re Feeling Sweet as a Strawberry or Bright as an Orange

"No other style power move shows you’re extra cheerful and bubbly than by wearing fruits- not actual edible fruits, but fruit-inspired fashion pieces."

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